Jaguar Land Rover To Overhaul Marketing, PR And Sales Functions
Jaguar Land Rover today (25 May) announced a major restructuring of its marketing, sales, service and PR functions in a move the company stated in a statement was 鈥渢o meet the changing needs of its global customers鈥? 鈥淚 am certain that these adjustments to the way we do business will better prepare us to face increasing external challenges but also to seize new opportunities as we over-proportionally invest in new products and technologies. Key appointments have been made to lead this new structure, and they will be reporting to Brautigam, effective from 2 July. Fiona Pargeter, currently global PR communications director, has been appointed to the new position of customer experience director, responsible for all marketing communications, experiential marketing, customer insights and PR. Jeremy Hicks, currently UK regional director, will be market performance director, leading network development and standards, the Jaguar Land Rover Network Training Academy and all revenue streams, including fleet, business and approved pre-owned vehicle sales. Hicks will be replaced in the UK by Rawdon Glover, currently global customer service director. Reporting to him, Anthony Bradbury, currently global communications director, will assume the role of UK marketing director. Richard Shore, currently serving as Jaguar Land Rover China chief financial officer, will take the new position of planning director, responsible for launch and volume planning, strategy and all aspects of the customer journey. Finbar McFall retains his position as product marketing director, with an increased remit for new business models. Regional directors will continue to report to Brautigam, however Bob Grace OBE, currently regional operations director for Europe, has announced he will leave the business in the summer. He is being replaced by Dmitry Kolchanov, currently regional director for the Overseas region.
The formula for a successful compact crossover is simple: plenty of space for five passengers and their stuff, lots of utility, fuel economy that makes the old Tahoe a distant memory and inoffensive, unremarkable design. The 2013 Mitsubishi Outlander -- the end of the line for the current-generation model -- nails much of those criteria with the exception of the last. With its sharply creased exterior styling, the Outlander was not designed to slip quietly through the school drop-off area. In the meantime, the Outlander remains a good choice for buyers with performance-oriented criteria, including sporty handling and V6 power. The 2013 Mitsubishi Outlander is also among the roomiest cargo haulers in its class, and it offers plenty of standard and optional features, including a rear-seat entertainment system as well as a navigation system and 40GB music server. The Outlander's fateful flaw, however, is its cabin, which is functional in a sporty sort of way yet doesn't offer the premium aspect of the competitors in this class.
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The UK鈥檚 historic Brexit vote on 23 June 2016 sent the domestic car industry reeling. With such heavily integrated supply chains, is the industry headed for a car crash? Brexit threatens the comfortable zero-tariff, zero customs controls relationship between Britain and Europe which thus far has helped British automakers thrive. Firstly, it鈥檚 as yet uncertain whether the UK and the European Union (EU) will agree on a new free trade agreement. Jaguar Land Rover: Hitting the Brakes? As the UK鈥檚 biggest automotive company, Jaguar Land Rover (JLR) is greatly exposed to these risks. Much of that is due to the havoc such trade barriers might wreak on JLR鈥檚 supply chain. Tariffs are only half of the story. While JLR could hold buffers to allow time for customs inspections, they would face increased inventory costs and further hurt profitability. The solution isn鈥檛 as obvious as simply sourcing more components locally. That said, JLR has already started to take action to address this concern.
