Search For Marketing Strategies In The Right Places
If youre looking for suggestions and tips on how to succeed in your business, dont look for it in traditional marketing books and philosophies that were taught in university. You wont find what you need, and it will only make things worse by getting you confused with so many ideals and beliefs that may not be applicable to small commercial color printing companies like yourself. Conventional textbooks - those written for college and masters degree courses, are for big companies rather than small businesses. It seems that every marketing author who wrote these books really believe that only big corporations can start a business. Its like they dont think small businesses are relevant as far as the commercial industry is concerned. Im not being cynical or anything. All Im saying is that not many textbooks in marketing were written for small business firms. Most of the time, principles and marketing theories were based on studies made from big corporations that a small business owner learning from these books is only wasting his or her time, money and energy. So if youre looking at effective marketing strategies for your small business, you might want to try to look for it elsewhere.
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